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About

Collaboration over competition

Tourism professionals across countries should not compete in isolation when they can grow together.

TRAVEE PLUS was created to build a collaborative tourism ecosystem where international DMCs, tourism representatives and travel businesses share market knowledge, develop opportunities, promote destinations collectively and support one another in accessing new markets.

It is designed not merely as an association or networking forum, but as an active business-development platform supported by destination representation, a dedicated sales function, joint marketing, B2B lead generation, roadshows, trade engagement, digital promotion and a member portal.

Five core pillars

  1. 01

    Representation

    One credible, authorized voice for each participating market.

  2. 02

    Relationships

    Trust between members is the asset the alliance is built on.

  3. 03

    Sales

    A dedicated function that turns relationships into booked business.

  4. 04

    Marketing

    Collective promotion with shared cost and shared reach.

  5. 05

    Technology

    A B2B portal that makes leads, resources and members addressable.

Core philosophy

Every member brings a destination, a market, a network and an opportunity. When those strengths come together through a structured and accountable platform, the entire alliance becomes more valuable.

Objectives

What the alliance is set up to achieve

  • Establish a unified global tourism alliance with one authorized representative from each participating country or approved market.
  • Create sustainable business growth opportunities for members through structured collaboration and market access.
  • Strengthen inbound and outbound tourism trade between member countries through strategic partnerships.
  • Build a trusted platform for tourism representation, business networking and international market development.
  • Enhance global visibility and competitiveness of member destinations through collective promotion and branding.
  • Develop a scalable and accountable alliance framework that supports long-term growth, member success and global expansion.
Operating model

What every member commits to

Membership is active, not passive. These are the obligations that keep the alliance worth belonging to.

  • Represent their destination or country professionally.
  • Participate actively in lead sharing and business development activities.
  • Attend mandatory virtual meetings every 15 days.
  • Follow alliance policies, SOPs and business guidelines.
  • Support alliance marketing and promotional campaigns.
  • Appoint one Sales Head / Global Business Manager as the official coordination contact.
  • Contribute to alliance growth through networking and business generation.

Built with the people who will use it.

The alliance is being shaped by its founding representatives across five markets.

Meet the founding members