Collaboration over competition
Tourism professionals shouldn’t compete in isolation when they could grow together.
TRAVEE PLUS was built on a simple observation: across borders, the people who could send each other the most business rarely have a reliable way to reach one another. This alliance is that way.
What we are. TRAVEE PLUS is a global alliance of tourism representatives, Destination Management Companies, tourism boards and travel professionals who have agreed to do something the industry talks about but seldom structures — work together, in the open, toward measurable business.
It is deliberately not another association or networking forum where relationships begin and end at an annual dinner. It is an active business-development platform, held up by destination representation, a dedicated sales function, joint marketing, B2B lead generation, roadshows, trade engagement, digital promotion and, ahead, a member portal built for the way the trade actually transacts.
The premise is that a market is best represented by someone who lives and works inside it. So each participating country or approved market is carried by a professional who can speak for it with authority — and sell for it with credibility.
Representation, relationships, sales, marketing, technology
Everything the alliance does resolves into five pillars. Remove any one and the model stops working.
- 01
Representation
A credible, on-the-ground voice for every market.
- 02
Relationships
Trust between members, maintained rather than assumed.
- 03
Sales
A dedicated function whose only job is conversion.
- 04
Marketing
Collective reach that outsizes any single member.
- 05
Technology
The portal and tools that make the network scale.
Collaboration over competitionEvery member arrives with the same four things: a destination, a market, a network, and an opportunity. On their own, those assets are worth what one company can do with them. Brought together through a structured, accountable platform, they compound — each member’s reach becomes a door the others can walk through. That is the entire wager of TRAVEE PLUS, and it is why the alliance is built around obligations to one another, not just membership benefits.
What the alliance is set up to achieve
- Establish a unified global tourism alliance with one authorised representative from each participating country or approved market.
- Create sustainable business growth opportunities for members through structured collaboration and market access.
- Strengthen inbound and outbound tourism trade between member countries through strategic partnerships.
- Build a trusted platform for tourism representation, business networking and international market development.
- Enhance global visibility and competitiveness of member destinations through collective promotion and branding.
- Develop a scalable and accountable alliance framework that supports long-term growth, member success and global expansion.
What every member commits to
Membership carries responsibilities, because a network is only as reliable as what its members owe it. Each member is expected to:
- Represent their destination or market professionally, as its trusted voice.
- Take an active part in lead-sharing and business development — contribute, not just receive.
- Attend the alliance’s virtual meetings on a fixed fortnightly rhythm.
- Work to shared policies, SOPs and business standards.
- Support the alliance’s marketing and promotional campaigns.
- Appoint a single Sales Head / Global Business Manager as the official point of coordination.
- Add to the alliance’s growth through their own networking and business generation.
Built with the people who will use it.
The alliance is being shaped by its founding representatives across five markets.